The fuller answer
Stretch marks form when skin changes faster than its support tissue can adapt. Growth spurts, puberty, pregnancy, muscle gain, weight change, genetics, and some medicines can contribute.
New marks may look red, purple, pink, or darker brown depending on skin tone. They usually fade over time but may not disappear completely. They are not cuts and do not mean skin is dirty or damaged by lack of exercise.
Creams can moisturize and reduce itch, but no over-the-counter product reliably erases mature stretch marks. Sudden widespread marks with easy bruising, muscle weakness, steroid use, or other symptoms need evaluation.